Introduction
Apixio is at the forefront of HealthTech innovation. By leveraging AI-managed big data, Apixio addresses critical healthcare challenges and equips individuals, providers, and health plans with dependable, actionable insights.
My Role
Lead Designer; Brand Strategy / Branding / Website Design / Website Development / Production Design The team
Lead Designer, Creative Director, 4+ Engineers, 1 Account strategist.TIMELINE
December 2022 - March 2022The Challenge
While Apixio's AI capabilities, platform, and data science led the market, its branding and website lagged behind, hindering its ability to attract new customers and elite Silicon Valley engineering talent.
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Strategic insight
A thorough analysis of the market landscape revealed a significant disconnect in showcasing the synergy between advanced big data AI and the human-centric nature of healthcare.The Solution
We crafted a vibrant, visually engaging design to present big data in a manner that aligns with Apixio's friendly culture and commitment to personalized healthcare results. The revamped website and brand visual system now depict a refined, sophisticated SaaS solution suite, guiding users through clear journeys and compelling product narratives.Within a year, these enhancements delivered 100% increase in lead generation and eliminated recruitment barriers, paving the way for sustained innovation.
