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An honest and clean approach to fashion, creating clothing that goes beyond trends.

Made at
Good & Gold

Front-End Development / User Experience / Interaction Design

Creative Direction
The Girls Creative

Jasmine Bradley

Front-End Development
Jasmine Bradley
Eye to Eye website design & development, 2019

I was assigned to build Eye to Eye's Shopify website with a custom developed theme and to design and execute a responsive user experience. I built all pages for the website, set-up the Shopify shop/inventory, built automated and monthly HTML emails, and created SEM ads.

The brand's campagin and website was also featured in NYLON's highlighted fashion label.

Eye to Eye was founded by two fashion vets—Erica Kiang and Mina You—who have seen the ins and outs of the industry, especially within fast fashion.

Eye to Eye as a more honest and clean way to approach fashion, creating quality, eco-conscious clothing that goes beyond trends.

After being given initial design direction for the desktop versions of the website and emails that was established by The Girls Creative, Good & Gold collaborated to concieve a positive mobile experience with a responsive e-commerce website design.